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The Importance of a Marketing Content Planner Content planners create a vision for content creation, publication and distribution. They also need to monitor and evaluate the effectiveness of a strategy. This kind of content teaches the audience about the company's products and services. It also assists the audience to solve issues and meet their requirements. A marketing content planner is a spreadsheet or it can be a third-party software. The difference is how you make use of it. 1. Identify Your Goals Benjamin Franklin's famous quote “If you don't prepare, you're planning for failure” is true. Getting from a strategic vision to an efficient content marketing engine requires structure, workflow efficiencies and clear communication. Setting goals is among the most crucial steps to take in this process. You can begin with the most basic goals for your business, or you can use the SMART Framework to make them more specific. It's also a good time to review your existing goals for content to ensure they're still in line with your current strategy. A clear understanding of your goals will also aid in monitoring how each piece of content performs. This will help you determine the things that work and what can be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will help you achieve your goals, and deliver quality content to your users. 2. Identify Your Audience It is crucial to know who your target audience is to develop content that is relevant, informative and efficient. This can be accomplished through conducting research to discover the traits of your ideal customer personas. This can be done by using surveys, data analyses, and other methods of gathering details about your customers. Using the results of this research, you can then identify the types of content that are most effective for your business. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that are most effective, it's time to begin creating your content strategy. A tool for planning content will help you to keep on top of marketing goals and ensure that the appropriate people are working on the most relevant projects. It can also increase productivity by helping teams focus on the most important things and staying clear of distractions. It's easy to get started with a free Content Analysis Report from CopyPress today. 3. Choose Your Ideal Platforms It's crucial to adapt your digital content to the platform you prefer. Instagram users are searching for visually appealing content, whereas TikTok users enjoy short trendy videos. Conducting some market research will help you discover your ideal users and their preferred platforms. A content planner for marketing can help you to plan all the steps necessary to transform your ideas and concepts into a completed product. It will provide you with the framework you need to meet your goals and ensure that everyone on your team is in agreement. A tool for planning content such as Monday and Kapost can help with this by allowing you create tasks, assign them to others and collaborate with others, and keep track of progress on one dashboard. There are also more in-depth tools like Wrike that allow for drop-down menu functionality and provide a general timeline of the project and an actionable table and a message board. Both come with a free version, and more extensive subscriptions for teams that require more advanced capabilities. 4. Find Your Content Types No matter if you're an individual influencer or an enterprise marketing team, a content planner helps you keep track of your ideas and ensures that everyone is on the same page. It's an excellent tool for managing content for projects that have a longer lead time for projects like annual or quarterly campaigns. A good content planner will help you identify which types of content to produce and how to execute them. This includes determining the format your content should be, such as blog posts, infographics, case studies, podcasts, or social media press releases. It should also include a timetable for when these pieces must be produced and published. It is also important to monitor the metrics that are relevant to your content marketing goals, such as engagement and traffic. This will help you analyze your results and make the necessary changes. Using a tool like Ahrefs can help you see what's working and what's not. It can also give you information about the performance of your competitors. 5. Identify Your Content objectives If you've set clearly defined content objectives Your team can stay on track and make sure they're meeting their goals. A clear set of goals will help you meet your content marketing goals whether it's to increase SEO traffic by updating blog posts or to increase retention of customers by organizing webinars. A good content planner can aid in defining your goals by laying out an organized workflow and allowing for collaboration. Full Posting can also include tools like image-generation software and text-to-image instructions or social management applications to simplify the process. Aside from setting goals and establishing an expected workflow, a content planner can assist you in identifying your metrics and key performance indicators (KPIs). This will let you assess the effectiveness of your content and react to improve your campaign. Bounce rate, website traffic and social media shares are examples of metrics that can be measured. These metrics should be monitored throughout the content lifecycle, including production and publication. 6. Identify Your Resources A well-thought-out content strategy will be useless without the resources to make it happen. When planning, ensure you have enough budget to accomplish the tasks you've outlined. This could include salary or team payments, production costs for web space and materials, and paid marketing tactics. Once you have a budget, you can begin assigning the responsibility for each task. For instance, you may want to assign keyword research, copywriting, editing, and design to various members of your team. Alternatively, you can also employ a tool like Sprout to ease the process of scheduling content across multiple platforms and channels. Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages as well as Google Business Profiles, all from a single dashboard. The tools used by Sprout to schedule posts include an image library that streamlines asset management and saves time in the creation process. 7. Determine your Key Performance Indicators If you're planning to spend lots of time creating content, it's important that your marketing efforts are rewarded. You can improve your results by analyzing and identifying the most effective key performance indicators. For instance, a popular KPI for content marketers is the number of return customers. This metric can be used to determine how effective your content is in converting customers into customers, and it can be used to pinpoint any areas of improvement for future campaigns. Additionally, it's crucial to decide on the type of content you'd like develop based on your goals and the audience. This could be social media posts, blog articles or infographics, as well as videos. Once you've identified the various formats for your content you need to make a plan for each that includes frequency and distribution. This will ensure that the correct people are seeing your content at the right time. 8. Identify Your Methods of Tracking A marketing content planner is a valuable tool for any business looking to improve their marketing efforts. It lets you keep track of your marketing goals, your audience, and your resources, while giving you the ability to assess the effectiveness of your strategy over time. A social media content calendar can help you determine when your posts are scheduled to be published, which can help ensure that your content is posted regularly. It also lets you prepare for occasions or holidays that could impact your audience's engagement. A keyword content strategy is an excellent tool to improve your SEO strategies. It will help you identify the right keywords for your content, which will increase your search engine rankings and visibility. It will also help you evaluate the effectiveness of keyword content strategies over time. 9. Identify Your Measurements Your marketing strategy should help you determine which metrics are the most important for each piece of content, regardless of whether you structure your content by themes or keywords. This will allow you to determine how effective your content has been so that you can continuously improve it. A cloud-based marketing planner such as Optimizely CMP can also help team members to work together and produce reports that can be used for making future content decision-making.